The Origins of Context Recognition Theory (CRT)

Context Recognition Theory was developed by Morgan Goodlander out of his experience as an Organizational Development Consultant and Advisor to the CEO of Prezi Corporation during the years 2015-2018, when company grew from 50 million to 100 million users. Read: Context Recognition Theory: Foundations & Applications ISBN: 978-0-578-65499-7

“What Context Recognition really means is bringing what really matters to the forefront of our communication and practices. When context is communicated things get real fast and get done in a much more solid and effective way.”

Morgan Goodlander, from Context Recognition Theory: Foundations & Applications
ISBN: 978-0-578-65499-7

Since then, the theory has gone on to help organizational development professionals and others in people oriented fields to leverage context in pursuit of identifying what matters, aligning language and enhancing performance in their organizations.  Executive coaches, psychologists, diplomats, negotiators, community builders and leaders of all types are among those interested in its applications. There is also some interest from anthropologists and culture related scholars because of the chapter on the Context Recognition Revolution and the Upper Paleolithic Period.

Although CRT is significantly informed by scientific research in anthropology, perception, pattern recognition, brain function, and cybernetics. Rather than an academic treatise, CRT is a “working model.” It is not meant to be a full description of context dynamics from an academic point of view. Instead, it is designed to be a high effective model for actually working with people and organizations and only includes theoretical elements that are directly actionable by CRT practitioners. Despite material that can at times can seem very theoretical and abstract, it is important to know that CRT is application oriented rather than academically oriented.